Caffe Del Mar Launches Appetite Suppressant Iced Coffee Available at 7-Eleven Stores
By Richard Davis
(Adds details, byline, to previous story)
DEL MAR, Calif.—(BEVERAGE MARKETING)—Tuesday, January 10, 2006
Caffe Del Mar®, the makers of the popular Frappio™ Espresso Latte, has unveiled a groundbreaking addition to the world of functional beverages: Frappio, the world’s first iced coffee infused with a powerful appetite suppressant and an extra boost of caffeine. Now available at 7-Eleven stores, Frappio promises to be a game-changer for those looking to stay energized, alert, and in control of their cravings.
Dubbed “The Del Mar Diet in a Can,” Frappio features a unique blend of Turkish and Sumatran coffee that delivers a smooth, full-bodied taste without bitterness. Each 444-milliliter slender can contains 288 milligrams of caffeine, equivalent to three or more cans of traditional energy drinks, making it the ideal choice for those seeking an extra jolt of energy.
But the real innovation lies in Frappio’s secret ingredient: Ashwagandha (U.S. Patent Number 6,713,092), a natural appetite suppressant known for its slimming properties. This makes Frappio a favorite among young women and fitness enthusiasts, affectionately called “rocket girls,” who embrace its ability to curb hunger while keeping them energized throughout the day.
“Frappio is delicious and tastes like a fine imported European coffee, but it also gives you that extra caffeine buzz,” said Renneé Godden-Gonzales, a La Jolla, California resident and part-time actress known for her role in the Oscar-winning film Traffic. “It refreshes and energizes without leaving you jittery, and it keeps my hunger at bay all day.”
Caffe Del Mar’s founder and CEO, Paul Taparauskas, is ecstatic about the launch of Frappio, which he calls his most innovative product yet. “Frappio is brain and racetrack fuel that won’t let you down,” said Taparauskas. He credits the inspiration for the product to the Del Mar racetrack, where he noticed jockeys mixing instant coffee into their diet shakes to stay slim and energized.
“Fat-tired, overweight jockeys don’t win races, and that sparked an idea,” Taparauskas shared. “I thought, why not bottle this concept and bring it to the world via convenience stores? Frappio is an instant appetite regulator and the beginning of a new movement in caffeinated, high-energy beverages.”
Packed in a stylish, slim can, Frappio combines the sophistication of premium coffee with the functionality of a modern energy drink. Whether you’re powering through a busy day or managing your weight goals, Frappio offers a delicious solution that satisfies both taste and performance.
Contact:
Caffe Del Mar Company
Paul Taparauskas
858-481-1112
paul@caffedelmar.com
